William Narvarez 

William Narvaez III, also recognized by his professional moniker, Ille$t Willi$, embarked on his life's journey on August 9, 1985, born to Victoria Cuevas and William Narvaez Jr. His formative years were spent amidst the complex dynamics of Hartford, Connecticut's North End, an environment that profoundly influenced his early creative expressions. He initially channeled his insights and emotions into poetry, a medium that resonated deeply with his family for its authenticity and inspirational depth, before naturally transitioning into the world of emceeing.

During his early teenage years, William began cultivating his musical talents through collaborative songwriting with neighborhood peers. A pivotal moment occurred in his junior high school years with his introduction to Robert Daniel, professionally known as $elfi$h. This connection swiftly evolved into a foundational partnership, with Narvaez mentoring Daniel in audio engineering. Their bond, resilient through the passage of time, now sees them in their early thirties, poised to finally realize the significant musical aspirations conceived years ago.

As their individual musical journeys unfolded, both Narvaez and Daniel became deeply involved in supporting and developing the careers of numerous emerging artists. This dedication, while noble, inadvertently led to a temporary deferment of their own artistic pursuits. A critical realization soon emerged: the reciprocal support they extended was not consistently returned. This insightful moment served as the catalyst for the formal establishment of Self-Serve Entertainment.

Since its inception, Self Serve Ent. has offered only a preliminary glimpse into the extensive vision it holds for the future. Now, fortified by the addition of his cousin, Jamie Ramos, known professionally as Prime Sol, and A.$need, the collective is ready to unveil its diverse and compelling musical arsenal to a broader audience. Ille$t Willi$ and the entire Self-Serve camp are firmly committed to establishing a lasting presence and contributing meaningfully to the music industry for many years to come.

Jamie Ramos Jr.

 Prime Sol, an exceptionally talented artist whose unique sound is currently making significant waves within the Connecticut music scene, specifically drawing influence from both the 860 and 203 regions. Prime Sol's innovative approach and fresh perspective are gaining considerable traction throughout the Tri-State area, and truly grateful for the growing community support.

Prime Sol's artistic journey is a compelling one, deeply shaped by his heritage and personal narrative. He is a proud affiliate of the SMS collective, an organization dedicated to fostering groundbreaking artistic expression. His distinctive style and original voice are setting new benchmarks in contemporary music.

Aarion F. Santiago 

Also known as A.S. The Great & BK Bangs is a Hispanic American Artist. Born On March 9th, 1998, in Brooklyn, New York. He is the oldest of three and growing up A.S.T.G. gained his neighborhood notoriety by joining a little league baseball team and was surprisingly an exceptionally good baseball player. Being so young at the time and having a loving, caring and popular father, young Aarion always knew deep down he wanted to be involved in music. The inspiration to do music all started from four major things; first being the 90’s Hip Hop era and music his father continuously played and introduced him to, next adopting his father’s passion and love for music, following was the hit teens TV show 106 & Park, and lastly the ambiance of being born and raised in Brooklyn.

A.S. The Great started writing raps in fifth grade after learning that writing and English was his strongest strength. After a few years of jotting down stories, his passion for writing started to grow incredibly and in elementary school started writing short science fiction stories after being inspired by R.L. Stine. Young Aarion grew up listening to popular artists such as Biggie Smalls, 50 Cent, Kanye West, Lil Wayne, and Big L, which is just to name a few.

By the time A.S.T.G. was seven his family had moved to New Britain, Connecticut and as the years progressed, music was the new focus. At the prime age 16 he was around long enough to gain the confidence needed to begin musically recording. Mike, a local engineer took him under his wing and greatness was sure to come.

Aarion later attended and graduated from Full Sail University in Winter Park, Florida. After seeing what professional engineers did in the studio this further inspired him to learn more and Music Production / Audio Engineering was the target. After graduating in 2018 with his B.S. in Music Production, A.S.T.G. created an Alias "Bk Bangs" a name which shows homage to his hometown, Brooklyn. With sounds that involve heavily driven, distorted, and crunchy 808 Bass, Aarion took producing music to another level. In early 2024, A.S. The Great signed a triple deal with O.M.O Music, LLC. While the company focused on Publishing / Distribution, Artist development, & Management, A.S. The Great a.k.a BK Bangs primary focused on Producing, Recorded, and Co-engineer his first E.P. (Greatness to Come) released in late September of 2024.