Raheem J. Vann-Davidson
P is an African American music artist, entrepreneur, and CEO born on May 13, 1989, in Bridgeport, Connecticut. A dynamic force in both music and business, he is currently signed under a multi-deal agreement with O.M.O Music, LLC and Blazed-Up Records, while also serving as an A&R Manager within B.U.R.’s Artist Development Department.
Raheem’s journey into music began between the age of 8 and 13 years old, where he built his reputation as a freestyle rapper, competing in rap battles and talent shows throughout his school years. His early talent gained recognition during a performance at the Roberto Clemente State Park Festival in the Bronx, New York—marking one of his first major public breakthroughs.
At 14, he independently released his debut mixtape, “Why P,” distributing 100 copies among his high school peers in 2004. By age 15, he founded the rap group Test the Bee (T.T.B) alongside his brother Travis “King Dub” Vann and Cousin Thomas “Navy” Dixson. The group later evolved, adding childhood friends Thomas “TeiJay” Williams and Hilkiah “Joker” Williams rebranding as T.T.B. After a few years of hard work, the group eventually made their radio debut on 89.9 FM featuring the single “Games" and wrote an EP called “Da Reunion,”
After the group’s split, Raheem expanded his reach by joining the S.W.A.G.G Boyz, first as a dancer for their “N Da Mix” team before earning a spot in their rap group Full Circle, where he adopted the name General P. His first solo project under the label, “No Subliminal Shyt” (2009), featured collaborations with notable artists and producers including Suspense, Panama, Citi Truth, and DJ Ricky Tan. Despite the mixtape never being released, the experience shaped his independent mindset and creative direction.
In 2010, General P re-established himself locally with the release of “On My General Shyt,” featuring Host: Dj Lito of Spotlite Ent. The collaboration distributed over 2,500 copies and gaining strong community support. In 2012 He continued his momentum with 6 music videos all surrounding his TAKEN mixtapes (Volumes 1–4), which expanded his audience and solidified his identity as a consistent and driven artist.
His growth led to an artist development deal with Rose from Concrete, opening doors to touring opportunities including the Live in DC Tour and Heat 16 Baltimore Edition in 2016. Following his touring success, Raheem shifted part of his focus toward mentorship and community impact.
Recognizing his ability to guide and develop talent, he founded On My Own Music Consulting, LLC, a company dedicated to artist development, branding, and independent growth strategies for emerging creatives.
Today, Raheem “General P” continues to evolve as both an artist and executive—balancing music, business, and mentorship while building a legacy rooted in independence, leadership, and authenticity. Check out his YouTube below;
[Discography]
Why P {2004}
On My General ShIt {2010}
Taken (Vol.1) {2014}
Taken II (Melodies) {2015}
TAK3N (Past, Present, Future) {2016}
T4 (O.M.O) {2017} [1st Album]
Eig8t {2017} [2nd Album]
It Leaked Online {2022}
Eig8t (Deluxe) {2023} [3rd Album]
Blazed Up {2023} [4th Album]
Leaked Online Too? {2023} [5th Album]
Music In The Vault {2024} [1st EP]
Da Reunion {2024} [6th Album]
Swagg Boyz Days {2025} [7th Album]
The Mission {2026} [8th Album]
Da Reunion (Deluxe) {2026} [9th Album]
MAYDAY {2027} [10th Album]
[Videography]
Take A Trip {Dir. CJ Filmz} [Da Reunion]
Outta Control {Dir. NE Video} [Taken]
Taken {Dir. Mike Rawlings} [Taken]
Where He At {Dir. Mike Rawlings} [Taken]
2Much {Dir. Mike Rawlings} [Taken II]
YourWelcome {Dir. Mike Rawlings} [Taken II]
How? {Dir. Mike Rawlings} [Taken II]
We Dem Boys {Dir. Mike Rawlings} [TAK3N]
Dreams {Dir. CMQ Productions LLC} [TAK3N]
Doesn't Matter {Dir. Vertigo} [TAK3N]
Movin White {Dir. Vertigo} [TAK3N]
Purple Heart {Dir. Husky Vision} [T4]
Trouble in the Eig8t {Dir. Vibranteye} [Eig8t]
Armed & Dangerous {Dir. Jay Filmz} [Eig8t]
M In the Middle {Dir. Jay Filmz} [Eig8t]
The Two {Dir. Jay Filmz} [Eig8t]
Still Talking {Dir. Jay Filmz} [Eig8t]
Sorry {Dir. Jay Filmz} [Eig8t]
Sad Facts {Dir. LollyXShotit} [It Leaked Online]
Let It Go {Dir. Entileck} [The Mission]
[Film/ Movie Roles]
Past, Present, Future
{Dir. Jay Filmz}
[Role] General P, this is a true-life documentary all events are based on a true story.
Keep Your Enemies Closer 2
{Dir. Reel Gold Filmz}
[Role] General P, in the movie is known as "Killa P". Playing the role of a gang's hitman for a team called "Killa Gramz". Without much talking Killa P's handyman work speaks for itself, the mission. Kill "Quick".
Dark Secrets
{Dir. Reel Gold Filmz}
[Role] General P, in the movie is known as "Mayor Johnson". Playing the role of the mayor and after an unforgettable dinner things will never be the same for the city.
One-Two Chronicles
{Dir. Tyrone Cuyler}
[Role] General P, in the movie known as "P". Playing the role of a street thug.
Bro Code
{Dir. Reel Gold Filmz}
[Role] General P, in the movie is known as "Captain. Harris" Playing the role of a captain in the City's Police Department, Detective Division.
Social Media
IG: @RealGeneral P
YT: GeneralPVEVO
SoundCloud: GeneralP860
Website Below
William Narvarez
William Narvaez III, also recognized by his professional moniker, Ille$t Willi$, embarked on his life's journey on August 9, 1985, born to Victoria Cuevas and William Narvaez Jr. His formative years were spent amidst the complex dynamics of Hartford, Connecticut's North End, an environment that profoundly influenced his early creative expressions. He initially channeled his insights and emotions into poetry, a medium that resonated deeply with his family for its authenticity and inspirational depth, before naturally transitioning into the world of emceeing.
During his early teenage years, William began cultivating his musical talents through collaborative songwriting with neighborhood peers. A pivotal moment occurred in his junior high school years with his introduction to Robert Daniel, professionally known as $elfi$h. This connection swiftly evolved into a foundational partnership, with Narvaez mentoring Daniel in audio engineering. Their bond, resilient through the passage of time, now sees them in their early thirties, poised to finally realize the significant musical aspirations conceived years ago.
As their individual musical journeys unfolded, both Narvaez and Daniel became deeply involved in supporting and developing the careers of numerous emerging artists. This dedication, while noble, inadvertently led to a temporary deferment of their own artistic pursuits. A critical realization soon emerged: the reciprocal support they extended was not consistently returned. This insightful moment served as the catalyst for the formal establishment of Self-Serve Entertainment.
Since its inception, Self Serve Ent. has offered only a preliminary glimpse into the extensive vision it holds for the future. Now, fortified by the addition of his cousin, Jamie Ramos, known professionally as Prime Sol, and A.$need, the collective is ready to unveil its diverse and compelling musical arsenal to a broader audience. Ille$t Willi$ and the entire Self-Serve camp are firmly committed to establishing a lasting presence and contributing meaningfully to the music industry for many years to come.
Jamie Ramos Jr.
Prime Sol, an exceptionally talented artist whose unique sound is currently making significant waves within the Connecticut music scene, specifically drawing influence from both the 860 and 203 regions. Prime Sol's innovative approach and fresh perspective are gaining considerable traction throughout the Tri-State area, and truly grateful for the growing community support.
Prime Sol's artistic journey is a compelling one, deeply shaped by his heritage and personal narrative. He is a proud affiliate of the SMS collective, an organization dedicated to fostering groundbreaking artistic expression. His distinctive style and original voice are setting new benchmarks in contemporary music.
[Discography]
Go Crazy {2008}
Ill Thoughts Vol.1 {2009}
Listen Up {2017}
The Ghetto Child {2018} [1st EP]
The Ghetto Misfit {2019} [2nd EP]
The Flight Brother {2020} [1st Album]
Back On It {2025} [3rd EP]
[Videography]
Remember The Name {Dir. $elfi$h} [Ghetto Child]
Drift Away {Dir. $elfi$h} [Ghetto Child]
So Wonderful {Dir. $elfi$h} [Ghetto Child]
Beat Down {Dir. $elfi$h} [Flight Brothers]
Coca-Cola {Dir. $elfi$h} [Single]
My Shyt {Dir. $elfi$h} [Single]
We Gon Make It {Dir. 4DCal.} [Flight Brothers & Blazed Up]
[Film/ Movie Roles]
Keep Your Enemies Closer 2
{Dir. Reel Gold Filmz}
[Role] Ille$t Willi$, in the movie is known as goon. Playing the role of a top ranking gangmember. While trying to make a little money on the block "Killa Gram" w well known squad was not having it and killed the team leaving the leader alive to tell another day.
Dark Secrets
{Dir. Reel Gold Filmz}
[Role] Ille$t Willi$, in the movie is known as "Eli" the lead bodyguard for Mayor Johnson. Playing the role of the bodyguard was fun and important until the unforgettable at a dinner happend and things changed for the city.
One-Two Chronicles
{Dir. Tyrone Cuyler}
[Role] Ille$t Willi$, in the movie known as "Ill Will". Playing the role of a street thug.
Bro Code
{Dir. Reel Gold Filmz}
[Role] Ille$t Willi$, in the movie is known as "Lieutenant Vega" Playing the role of a Detective in the City's Police Department.
Social Media
IG: @Theillestwillis85
IG: @Primesol4yoursoul
YT: Illestmotivation
FB: IllestWillis Narvaez
FB: JaimeRamos
Tik-Tok:@Illestwillis85
Aarion F. Santiago
Also known as A.S. The Great & BK Bangs is a Hispanic American Artist. Born On March 9th, 1998, in Brooklyn, New York. He is the oldest of three and growing up A.S.T.G. gained his neighborhood notoriety by joining a little league baseball team and was surprisingly an exceptionally good baseball player. Being so young at the time and having a loving, caring and popular father, young Aarion always knew deep down he wanted to be involved in music. The inspiration to do music all started from four major things; first being the 90’s Hip Hop era and music his father continuously played and introduced him to, next adopting his father’s passion and love for music, following was the hit teens TV show 106 & Park, and lastly the ambiance of being born and raised in Brooklyn.
A.S. The Great started writing raps in fifth grade after learning that writing and English was his strongest strength. After a few years of jotting down stories, his passion for writing started to grow incredibly and in elementary school started writing short science fiction stories after being inspired by R.L. Stine. Young Aarion grew up listening to popular artists such as Biggie Smalls, 50 Cent, Kanye West, Lil Wayne, and Big L, which is just to name a few.
By the time A.S.T.G. was seven his family had moved to New Britain, Connecticut and as the years progressed, music was the new focus. At the prime age 16 he was around long enough to gain the confidence needed to begin musically recording. Mike, a local engineer took him under his wing and greatness was sure to come.
Aarion later attended and graduated from Full Sail University in Winter Park, Florida. After seeing what professional engineers did in the studio this further inspired him to learn more and Music Production / Audio Engineering was the target. After graduating in 2018 with his B.S. in Music Production, A.S.T.G. created an Alias "Bk Bangs" a name which shows homage to his hometown, Brooklyn. With sounds that involve heavily driven, distorted, and crunchy 808 Bass, Aarion took producing music to another level. In early 2024, A.S. The Great signed a triple deal with O.M.O Music, LLC. While the company focused on Publishing / Distribution, Artist development, & Management, A.S. The Great a.k.a BK Bangs primary focused on Producing, Recorded, and Co-engineer his first E.P. (Greatness to Come) released in late September of 2024.
[Discography]
1. Greatness To Come {2024}
Social Media
FB: Aarion F Santiago
IG: @a.s.thegreat
YT: A.S. The Great
SoundCloud: A.S. The Great